SLOVENIA: THE GLOBAL BENCHMARK FOR SUSTAINABLE TOURISM

That is a bold statement…. but prove me wrong! On every dimension of doing the good things well and the right things better, Slovenia leads the world as a sustainable tourism destination in the new, emerging, world of tourism re-growth.

This is no surprise. This small, new, country’s Government and the Slovenian Tourist Board set its stall out to be an exemplar in this sphere from the day one of its independence.

How have they achieved this remarkable status?

Clear vision

Strong determined leadership at all levels

Innovation

Insight and foresight

Honest

Hard working

Clever and smart

Inclusive

Authentic

United - stronger together

Locally focused but globally aware

This year Slovenia is the European Region of Gastronomy supported by the publication of a Michelin Country Guide and the celebration of a wonderful range of chefs. The STB’s Unique Slovenian Experiences is a brilliant initiative as to their whole approach to branding and delivering a ‘small, green, boutique destination. Well done to all concerned.